As regulations like the PPWR kick in, we see the same pattern unfold across corporate boards and political committees: defensiveness.

Why?

Because nobody likes admitting that a multi-million-euro investment made over recent years might now be hitting its physical limits.

But here is the reality: The strategies implemented in 2020 were entirely logical and correct based on the data available at that time.

The fact that mono-films or coated papers hit technical boundaries when applied to highly complex barrier applications (such as sauces or fats) is not a failure of past decision-makers. It is simply proof that technology and regulatory frameworks evolve.

True innovation thrives when we offer executives and technical experts the psychological safety to pivot strategies without losing face.

🔄 Innovation isn't an admission of past mistakes—it is the upgrade to new realities.

How do you foster psychological safety in your teams when data shifts demand a change of course?

#Leadership #ChangeManagement #InnovationCulture #PackagingIndustry #Sustainability